We set a photo shoot to create ad-hoc meaningful authentic content. lt was a demanding task, because these pictures should have been content with different cultures and habits all over the world, but we managed to reach the goal.
The production of this photo shoot was not easy, having to organize a large cast, but above all having to have different locations, within the same photographic studio.
This is a new way of communicating for the brand and we are proud to have par­ticipated in this challenge.